Hello!
I'm Erica, a Hong Kong-based writer, editor and content strategist specialising in lifestyle, travel, wellness and sustainability.
Born and raised in Vancouver, Canada, I've worked for major multinational companies such as NIKE, Alibaba.com, and Hong Kong Tatler before branching out on my own in 2019.
I currently help my clients with content strategy, ideation and creation, whether it's copywriting, blog/article writing, editing, proofreading, and social media management, so if you're in need of any of the above, do get in touch!
With my keen eye for detail, laser sharp writing and plenty of fresh ideas, I'd love to help you with your content needs.
Experience
2019-present: Freelance writer, editor and content strategist
2019-present: Editorial Director, LUXE City Guides
2016-2019: Digital Content Director, Hong Kong Tatler
2011-2016: Regional Managing Editor, LifestyleAsia.com
Services
content strategy
Planning, creation and management of content
feature writing
Unique, engaging and well-written articles on a range of topics
Copywriting
Informative, effective and engaging copy that sells
social media
Social media strategy and execution for multiple accounts
consultations
Mini workshops to develop your organisation's tone and voice
Coaching
1-on-1 sessions to inspire your team to reach their goals